I played a pivotal role in shaping the visual and digital identity of ZFX, taking charge of art direction and ensuring all creative outputs adhered to a unified brand vision. My work encompassed a wide range of deliverables, including visual branding, user interface design, social media content, Google Display Network (GDN) assets, and beyond. By blending strategic thinking with creative execution, I successfully developed and directed diverse design solutions across multiple platforms, elevating the brand’s presence and ensuring a cohesive, impactful experience for its audience.